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How To Design Digital Badges To Motivate And Engage Learners

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Designing a digital badge is more important than what many think. Apart from aesthetic reasons, the design of a digital badge has the additional function of motivating learners and increasing their feeling of accomplishment. 

When implementing a digital badge, it is imperative that your organisation maximises its effectiveness by utilising the benefits of a good design. Therefore, this blog will cover the benefits of a good design before moving on to suggestions for creating a good design.

What Are The Benefits Of A Good Design For A Digital Badge?

Visual appeal is one of the biggest benefits of a digital badge compared to any other form of digital credentials. It can be displayed on social media profiles or a resume, increasing the visibility of the accomplishments of the recipient. 

With visual appeal holding such importance, it is only natural that the design of a digital badge becomes just as important. But the benefits of a good design do not end there. Here are some additional benefits of creating a good design for your organisation’s digital badge:

1. Branding

A digital badge issued by your organisation is, in essence, an official form of communication from your organisation. Especially when it is shared on social media, the world will see the digital badge and your organisation’s name. 

This is an opportunity for your organisation to increase its brand visibility. Having a good design for your organisation’s digital badge will show your organisation in a positive light. Incorporating the many aspects of your brand, like its identity, messaging, and personality, also becomes possible.

2. Motivation

Motivation plays a big role in the success of your organisation’s learning programs. Studies have shown that the right motivation can increase the success rate of a learning program by 78%1

This is where digital badges will already benefit learners. As a well-known tool used in the gamification of learning programs, digital badges have been shown to improve learners’ motivation directly. 

A design that appeals to the learners’ sense of aesthetics and motivates them to earn more digital badges can indirectly motivate them to perform better in the learning program.

3. Engagement

A study has shown that 92% of instructors believe that learner engagement is the key to students grasping the contents of a learning program2. By adopting digital badges, your organisation can take advantage of this feature to create a culture of competitiveness. 

Your organisation can vastly improve the learners’ engagement rate by designing digital badges with characteristics that the learners can use to compete with each other, for example, rankings or tiers.

These are only some of the major benefits of a good design. Read here for a more comprehensive understanding of the benefits of digital badges in motivating your learners. 

Now that we have established the benefits of a good design, let’s look at how to design a digital badge to motivate your learners.

How To Design Digital Badges To Motivate Your Learners

Creating a good design is not all about aesthetics. It is about following steps that will let your organisation maximise the benefits a digital badge provides. 

Your organisation can create a good design for a digital badge by following these steps:

1. Defining Goals

Defining the goals for implementing digital badges is the first step your organisation should take when creating a design. These goals could be as simple as providing recognition for the completion of a course or providing a platform for a continuous learning system. 

Having clear goals will help your organisation design a digital badge that encapsulates the objectives behind implementing the digital badge.

2. Setting Up A Badge System

Creating a system with complete guidelines on how to earn, share and display digital badges is the next step in designing a digital badge. These guidelines will define certain characteristics of the digital badge, which will be visible in the overall design.

3. Visualising The Badge

The visual design is one of the most important aspects of the digital badge. From incorporating your organisation’s branding to making it visually appealing, the visual design of the digital badge requires careful consideration. 

Hiring professionals to design the visual aspects of the digital badge is recommended for the best results.

4. Integration of MetaData

Integrating your badge with MetaData is as important as designing for it to be recognised as a digital badge. This involves something more than a simple incorporation of metadata into an image. Incorporating metadata involves specialised programming, which involves a dedicated platform. 

The best way to incorporate metadata into your organisation’s digital badges is to partner with a platform for issuing digital badges.

5. Implementing The Badge System

Once the necessary steps are completed, implementing the digital badge system takes priority. Using a dedicated platform or integrating with an existing learning management system can drastically reduce the effort required to implement digital badges successfully. 

This step is part of the design phase as it will help your organisation collect the necessary information regarding the experience of using digital badges. Your organisation can use this information to develop the design of the digital badges further.

6. Seeking Feedback

The final step in designing a digital badge is creating a system for seeking feedback from the learners and other stakeholders involved in the implementation of digital badges. 

This is a necessary step to ensure that the design of the digital badges is up to the standards and objectives set by your organisation.

A good design for a digital badge is not static. It is an ever-evolving concept that changes over time. Everything from the demands of the learners to new developments in the digital landscape can influence the design of a digital badge. Continuous improvement is the key to maintaining a good design that will maximise the benefits of a digital badge.

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  1. Gitnux
  2. Instructure