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The LinkedIn Revolution: How to Create a Strong Student Profile?

How to Create a LinkedIn Student Profile?

In today’s digitally-driven world, the importance of having a strong online presence cannot be overstated, especially for students and graduates entering the competitive job market. Amongst various digital platforms, LinkedIn benefits students and graduates and serves as a gateway to professional opportunities. When used strategically, LinkedIn can significantly enhance your career trajectory.

In this article, we will delve into the LinkedIn benefits for students and graduates. We will go through how LinkedIn can help you with networking, how you can create a strong LinkedIn student profile, and how digital credentials can aid in showcasing your professional skills and achievements. Before we begin, let us consider these LinkedIn statistics. 

  • Every minute, over eight people are hired through LinkedIn. (Source: LinkedIn)
  • Over 58 million companies are on LinkedIn, including Fortune 500 companies. (Source: LinkedIn) 
  • Over 57% of job seekers turn to LinkedIn for new job opportunities. ( Source: Westwood One) 
  • About 76% of recruiters use LinkedIn to hire and acquire new talent for their organisations. (Source: LinkedIn) 
  • 66% of recruiters post job openings on social media. (Source: LinkedIn) 
  • More than 58% of students use LinkedIn to actively seek job opportunities and research their employers. ( Source: College Pulse)
  • 73 % of job seekers between the ages of 18 and 34 found their last job through social media platforms such as LinkedIn. (Source: LinkedIn)

These statistics indicate how LinkedIn can be leveraged as a powerful tool by students and fresh graduates looking to enter the job market. With such many recruiters and companies on LinkedIn, the professional possibilities are endless! 

How LinkedIn Benefits Students With Networking?

Networking plays a pivotal role in shaping career paths, and for students, establishing meaningful connections early on can be a game-changer. LinkedIn, the world’s largest professional networking platform, offers students a unique and powerful avenue to build and expand their professional networks. Here are some LinkedIn benefits for students and graduates:

Connecting with Peers and Alumni 

LinkedIn enables students to connect with their current peers and alumni from their educational institutions. This provides an invaluable opportunity to learn from those who have already navigated the path students embark on. Students can also connect with alumni, allowing them to seek advice, gain insights into various industries, and explore potential mentorship opportunities.

Students can stay abreast of industry trends, news, and insights by following LinkedIn companies, influencers, and thought leaders. They can also engage with relevant content and participate in discussions within their chosen field of study, allowing them to demonstrate their interest and passion. This active engagement keeps them informed and helps them establish themselves as knowledgeable and enthusiastic individuals within their network.

Internship and Job Opportunities 

As mentioned above, 76% of recruiters and companies actively use LinkedIn to recruit talent. This means you can leverage the platform to explore internship and job opportunities posted by organisations in their industry of interest. Following companies, joining relevant groups, and connecting with recruiters can increase the visibility of your LinkedIn student profile, making them more accessible to potential employers.

Informational Interviews and Mentorship 

LinkedIn provides a platform for students to request informational interviews with professionals in their desired field. This proactive approach allows students to learn more about specific industries, gain career advice, and build connections with experienced professionals. Additionally, students can seek mentorship opportunities through LinkedIn, fostering long-term relationships that can guide their careers.

In essence, LinkedIn serves as a dynamic platform that empowers students to go beyond traditional networking boundaries. The connections made on LinkedIn can be instrumental in shaping a student’s career trajectory, providing a supportive community and valuable resources as they embark on their professional journey. Let us explore how you can curate a strong LinkedIn student profile to enhance your presence on the platform. 

How Can You Build a Professional Identity Through LinkedIn?

Your LinkedIn profile is more than just a digital resume; it’s your professional identity. As a student or recent graduate, crafting a compelling LinkedIn student profile is your first step towards creating a positive online impression. Here is how you can build an appealing, professional identity on LinkedIn. 

Create an Informative Profile 

Your LinkedIn student profile is your digital business card, and the first step to building your professional identity is creating a solid profile. You can start with a professional profile picture, a concise headline reflecting your career aspirations, and a well-crafted summary that overviews your skills, experiences, and goals. Ensure your work experience, education, and skills sections are up-to-date and accurately represent your journey and capabilities.

Showcase Your Achievements 

LinkedIn allows you to highlight your accomplishments and skills through the “Accomplishments” section. Whether it’s projects you’ve worked on, languages you speak, or certifications you’ve earned, use this section to provide a comprehensive view of your professional capabilities. 

You can add digital credentials such as certificates from professional certification courses as part of your accomplishments. Visual achievements such as digital badges, project samples, articles, or presentations can further enhance your profile and provide tangible evidence of your skills.

LinkedIn’s “Featured” section is a valuable tool to showcase your work. Whether it’s a blog post, a presentation, or a project you’re proud of, you can link directly to it in this section. This adds depth to your profile and allows visitors to see concrete examples of your expertise.

Craft a Compelling Summary

Your LinkedIn summary is your opportunity to tell your professional story. You can use this space to share your career objectives, highlight your passions, and tell your network what sets you apart. A well-crafted summary can provide a more personal touch to your profile, making it memorable to those who come across it.

Connect and Network Strategically

Building a robust professional identity involves connecting with others in your field. LinkedIn lets you actively seek out and connect with professionals, colleagues, alums, and mentors. When sending connection requests, consider personalising your messages to establish a genuine connection with industry professionals.

Networking on LinkedIn is a reciprocal process that can lead to valuable opportunities and insights. This involves engaging with your connections by participating in discussions, sharing relevant content, and congratulating them on their achievements. 

Request and Give Recommendations

Recommendations on LinkedIn serve as testimonials to your skills and work ethic. You can request recommendations from colleagues, supervisors, or professors who can speak to your abilities. Additionally, take the time to write recommendations for others. This strengthens your professional relationships and adds credibility to your profile.

Share Relevant Content

Regularly sharing content on your LinkedIn student profile helps you stay visible in your network. You can share articles, industry news, and insights to demonstrate your knowledge and passion for your field. Engaging with the relevant content shared by professionals within your industry through comments and likes can foster meaningful conversations within your network.

 Join and Participate in Groups 

LinkedIn Groups provide a space to connect with professionals who share similar interests or work in the same industry. You can join and actively participate in relevant groups, allowing you to stay updated on industry trends, participate in discussions, and, eventually, expand your network.

Optimise Your Profile

Lastly, regularly revisit and update your profile to ensure it accurately mirrors your evolving professional identity. You can update your experiences and achievements to showcase your consistent career growth.  You can keep updating your profile with professional certification courses as and when you complete them.

This demonstrates your proactiveness, discipline, and passion towards your field of study.  As you build and enhance your presence on LinkedIn, you’ll find that it becomes an invaluable tool for connecting with opportunities and professionals in your field.

Combining these strategies can sculpt a powerful professional identity on LinkedIn. Remember, your LinkedIn profile is not just a static representation of your resume; it reflects your professional journey, skills, and aspirations. 

Digital Credentials: A Modern Approach to Showcase Skills 

In the digital age, traditional resumes may only partially capture the depth of your skills and achievements. This is where digital credentials and certificates come into play. Platforms like LinkedIn now offer the option to display these digital badges directly on your profile. These digital credentials visually represent your accomplishments, making it easier for potential employers to assess your skills at a glance. This modern approach to credentialing is a game-changer for students and graduates, providing a more comprehensive view of your capabilities.

Another revolutionary aspect of LinkedIn’s digital credentials is blockchain technology. LinkedIn ensures their authenticity and security by anchoring these credentials to the blockchain. This means that your achievements and certifications are tamper-proof, providing employers with confidence in the accuracy of your profile. This added layer of security is particularly crucial in a digital landscape where trust is paramount. 

So, what are you waiting for? Embrace the digital era, optimise your LinkedIn profile, showcase significant skills through digital credentials, and demonstrate your incredible value today!

Beginning your digital credentialing journey? Book a demo with CredSure today!